High prices for life saving medicine isn't cool. So how could it get worse? Try the blatant misuse of coupons (or "savings cards") to cover up and hide the extortionate pricing of medicine. You've probably heard about by now the EpiPen fiasco. It's an Epinephrine autoinjector sold by Mylan. Epinephrine is the only treatment for a severe allergic reaction known as anaphylaxis, which affects up to 1 in 50 Americans. If left untreated can be fatal.
Mylan raised the price from $57 in 2007 to over $600 in 2016. The SEC filings for Mylan show that CEO Heather Bresch's compensation package jumped from $2,453,456 in 2007 to $18,931,068 in 2015 (a 671% increase). All this to deliver a dose of Epinephrine worth about a dollar. Now they've been publicly shamed, they're offering a promotional "savings card" to appease the sickly masses. Except it's a bit worse and much more insidious than this.